Bespoke Watch Projects is an independent American watch brand founded in 2014 by designer, artist, and watchmaker John McConnico. Operating out of a studio in Oakland, California, McConnico established the venture following a career background in Fine Art, Visual Design, and furniture design. The brand produces custom, small-batch, and readymade mechanical timepieces that combine horology with modernist artistic techniques.
Enthusiasts are drawn to Bespoke Watch Projects for its highly collaborative design process, customization options, and focus on creating accessible heirlooms. Each watch features hand-finished or in-house engraved dials, often utilizing experimental patinas, unique metal treatments, and textured surfaces that make individual pieces distinct. Clients can choose from existing configurations or participate in bespoke commissions, selecting specific case finishes, hands, straps, and Swiss mechanical movements.
The brand’s catalog features key offerings such as the Intaglio series, which includes the Intaglio 38 Tonneau and Intaglio 36 Midsize models built around detailed, studio-engraved dials. Additional key pieces include the Sunray Flieger, inspired by 20th-century aviation cockpit design, as well as specialized releases featuring materials like heat-treated Damascus steel.