Belmoto is an independent watch brand founded in 2015 in Auckland, New Zealand, by watchmaker Dion McAsey. McAsey, who is also well known as the founder of Magrette Timepieces, created Belmoto as a dedicated project focused on timepieces inspired by mid-20th-century automotive culture and motor racing heritage.
Watch enthusiasts appreciate Belmoto for its blend of retro racing aesthetics, distinct design details, and modern build quality. The brand’s design language heavily references the classic era of 1960s and 1970s sports cars and motorcycling, incorporating dashboard-inspired dials, dual-register chronograph layouts, cushion cases, and vibrant color accents.
Key pieces in the Belmoto catalog include the Track Day and Tourer collections. The Track Day series features dual-register chronograph models equipped with tachymeter scales and high-contrast sub-dials designed to recall classic racing instruments, while the Tourer collection offers a more streamlined, vintage-inspired layout built for everyday wear while retaining the brand’s signature motorsport design identity.