Beda’a is an independent watch brand established in 2016 in Qatar. Originally operating as part of the Qatari luxury group Albidaa, the brand later transitioned into a standalone watchmaking house. The company’s vision and design language are led by founder and CEO Sohaib Maghnam, an automotive designer.
The brand has gained attention among watch collectors and enthusiasts for its unconventional approach to design, architectural aesthetics, and commitment to accessible pricing relative to high horology standards. The brand incorporates distinct dial displays and technical features, frequently developing custom modules or collaborating with specialized Swiss workshops like Dubois Depraz to enhance its movements.
Beda’a’s catalog spans several core lines, including shaped collections such as Attrayant, Fortress, and the bestselling Angles. Another prominent piece in the lineup is the Eclipse, which introduces a round case profile alongside an unconventional hours-and-minutes display. The original Eclipse I features a central shield over the dial revealing an hour aperture, floating minute index, and small seconds counter, powered by a Sellita movement. The subsequent Eclipse II incorporates an off-center hours and minutes display paired with an independent small seconds and a crown at 6 o’clock.
