BBGear is a French independent watch brand based in the Toulouse region, founded in 2017 by Billy Bichon. The brand’s origins are rooted in Bichon’s personal passion for watchmaking, which began with assembling and modifying timepieces in his local workshop. This background in customization evolved into a professional venture dedicated to creating original “tool watches” that prioritize robustness, precision, and a tactical aesthetic.
The brand has gained a following among enthusiasts and outdoor professionals who value durable, mission-oriented designs. Consumers are drawn to BBGear for its commitment to functional reliability, utilizing high-grade materials such as 316L stainless steel, sapphire crystals, and reliable automatic movements. The brand’s identity is closely linked to its “French assembly” status, with each piece being tested and regulated in France, appealing to those who appreciate local craftsmanship and transparent production.
BBGear’s catalog is organized into several specialized collections tailored for specific environments. A key model is the FieldMaster, a 38mm field watch designed for daily use and inspired by military aviation and infantry heritage. For those requiring technical tools, the Impact TLD is a specialized automatic watch featuring a telemetric bezel and an integrated compass hand, developed for precision shooters. Other notable pieces include the Black Shadow, a rugged tactical diver with 200-meter water resistance and a full black design, and the NightStrike GMT, which offers multi-time zone tracking for travelers. The Patriot collection further emphasizes the brand’s heritage by incorporating French national colors into the dial designs.
