Autodromo is an independent watch and lifestyle brand founded in 2011 by industrial designer Bradley Price, based in New York, USA. Drawing from his background in industrial design and a lifelong passion for automotive culture, Price established the brand to create timepieces and accessories that translate the visual language of historic motoring into wearable instruments.
Enthusiasts are drawn to Autodromo for its focused design philosophy, which avoids generic retro tropes in favor of cohesive, dashboard-inspired aesthetics. The brand is appreciated for its attention to detail, strong finishing, and ability to blend midcentury motorsport nostalgia with modern minimalist design principles at accessible price points.
The brand’s catalog features several key collections: – Monoposto: Autodromo’s first automatic watch, designed to emulate the oversized dashboard gauges of 1950s Grand Prix cars, complete with a red line printed on the crystal reminiscent of engine limit markers used by racers.
– Group B: A lightweight sports watch series inspired by the high-tech, lightweight rally cars of the 1980s, characterized by its sharp geometric lines and bimetallic case construction.
– Group C: A digital chronograph collection taking visual cues from the digital displays and aerodynamic design of 1980s and 1990s endurance racing vehicles.
– Stradale: A classic model line designed to reflect the dashboard instruments and elegant styling of 1950s Italian sports cars.
