Atmoss is an Australian watch microbrand founded in 2022 by Warrick Bettany, a Brisbane-based founder with a background in architectural design and low-tech aviation. Bettany spent four years developing the brand’s initial release to create a modern interpretation of a classic pilot’s instrument.
The brand has gained attention from watch enthusiasts due to its functional approach to tool watch design, high build quality, and accessible pricing. Buyers appreciate the integration of functional flight tools—such as a bi-directional slide rule bezel—alongside robust specifications, including 100 meters of water resistance, domed AR-coated sapphire crystals, and reliable Japanese automatic movements.
The signature timepiece from the brand is the Atmoss SR-01 Everyday Pilot’s Watch. The SR-01 features a 41mm stainless steel case with a 48.8mm lug-to-lug distance, housing the automatic Miyota 9039 movement. Designed as a versatile pilot’s watch, it incorporates Swiss Super-LumiNova BGW9 on the hands and indices, a slide rule bezel for calculations, and comes equipped with both a stainless steel engineer bracelet and a color-matched FKM rubber strap.