Argos is an independent watch brand that has established a presence in the microbrand sector, primarily operating through two distinct entities: Argos Watches in India and Argos Philippines. The Indian branch, based in Surat and founded in 2022 by Mukarram Shahiwala, Murtuza Shahiwala, Mustafa Channiwala, and Husain Tohfafarosh, focuses on the luxury and accessible mechanical market. Argos Philippines was established in 2021 by a team of five enthusiasts led by Ivan Soberano, born from a passion for horology discovered during travels to Japan and a desire to showcase local craftsmanship.
The brand is appreciated by enthusiasts for its commitment to high-quality specifications at accessible price points. A key appeal is their direct-to-consumer model, which eliminates middleman markups to provide value. Technical features such as the use of reliable Japanese automatic movements, 316L stainless steel cases, and scratch-resistant sapphire crystals are central to their reputation. Furthermore, the Indian entity has gained attention for its significant angel funding and rapid growth, while the Philippines branch is noted for its local assembly and designs inspired by steadfastness and reliability, symbolized by the dog Argos from Homer’s Odyssey.
Key pieces from the brand’s catalog include the Apollo and Olympus series. The Apollo III is characterized by its 316L stainless steel construction and variety of vibrant dial colors, while the Olympus series is recognized for its refined aesthetic and the inclusion of a power reserve indicator. The flagship model for the Philippines market, known as The Odyssey, features a 38mm brushed steel case and a Japanese NH35A automatic movement visible through a clear case back. Additionally, the brand offers specialized collaborations like the Intervallum, further expanding its reach within the international independent watchmaking community.
