Ares is an American watch brand established in 2018 in Mentor, Ohio, USA. The brand was developed under Wiegand Custom Watch, LLC, the same manufacturing entity behind the well-known LUM-TEC brand. Operating out of the United States, Ares focuses on producing rugged, utility-driven timepieces designed for demanding, everyday carry use.
Enthusiasts and collectors appreciate Ares watches for their focus on durability, functional engineering, and accessible factory-direct model. The timepieces are built with high-specification materials, including forged 40mm 316L stainless steel cases treated with anti-fingerprint coatings, scratch-resistant sapphire crystals, and water resistance ratings of 100 meters (10 ATM). Functionality is further enhanced by their use of low-maintenance solar quartz movements, such as the Miyota 2170, which features solar panels positioned vertically around the perimeter of the dial edge. Additionally, the brand is recognized for using high-grade X1 Super-LumiNova to ensure exceptional legibility in low-light conditions.
The brand’s core offerings are defined by key tool watch collections such as the EDC1 and EDC2 tactical series. These models exemplify the brand’s commitment to tough, military-inspired aesthetics and practical design.
