Apiar is a British independent watch brand founded in 2023 by childhood friends Matt Oosthuizen and Sam White. Operating out of the United Kingdom, the founders established the company to merge advanced additive manufacturing, modern technology, and local engineering into contemporary watchmaking.
The brand has gained attention among watch enthusiasts primarily for its pioneering use of 3D printing and a strong commitment to UK-based production. Apiar manufactures approximately 80% of its watch components within Great Britain, partnering with specialized aerospace and engineering facilities across Wales, Gloucester, and Newcastle to manufacture, machine, and polish its components. Watch collectors and enthusiasts appreciate the brand’s ability to produce complex, openworked, and lightweight case geometries using Grade 23 titanium—a biocompatible material more commonly used in aerospace and medical applications—paired with reliable Swiss mechanical movements such as the La Joux-Perret G101.
Apiar’s catalog includes several notable models that highlight its technical approach to design: – Invenire: Introduced in 2023 as the brand’s debut model, offering extensive customization options such as different 3D-printed lattice case structures and dial configurations. – Gen 1.0: A core collection featuring a 39mm 3D-printed Grade 23 titanium case with an organic skeletal frame, a geometric segmented dial, and the automatic La Joux-Perret G101 caliber. – Gen 1.1 Underground: A limited-edition release created in collaboration with dial artist Chris Alexander, featuring a CNC-machined dial hand-filled with enamel colors inspired by the London Underground map. – Carbon1.0 OG: A lightweight sports timepiece that pairs a carbon-fiber outer case with a 3D-printed titanium core.
