Anicorn is an independent watchmaker and design studio that has gained international recognition for its unique approach to timekeeping. Founded in 2014 by graphic designer Joe Kwan and entrepreneur Chris Chan, the brand is based in Hong Kong. The founders established the company with a specific mission to combine contemporary design, specialized typefaces, and mechanical innovation into a cohesive, minimalist aesthetic.
The brand’s identity is defined by its departure from traditional horological norms. Instead of using standard hands, Anicorn frequently utilizes a unique system of concentric rotating discs to display hours, minutes, and seconds. This design choice is often cited by enthusiasts as a primary reason for their interest in the brand, as it offers a clean, architectural look that emphasizes the passage of time through motion rather than pointing. The use of high-quality materials, such as sapphire crystals with anti-reflective coatings and reliable Japanese automatic movements, further appeals to collectors looking for functional yet avant-garde pieces.
Anicorn’s catalog is highlighted by several key collections and high-profile collaborations. Their debut release, the Series 000, established the brand’s signature disc-system display. This was followed by the Series K452, a collection inspired by Johannes Kepler’s discovery of Earth-like planets, which was successfully funded via Kickstarter in just 24 hours. Another significant project is the Trio of Time (TTT) series, which involves partnerships with various international designers to explore different cultural perceptions of time.
Beyond its core collections, Anicorn is well-known for its narrative-driven limited editions. The brand has collaborated with prestigious institutions and creators, including NASA, PlayStation, and Kojima Productions. These projects, such as the Mars Mission watches or the Death Stranding-inspired timepieces, often feature specialized packaging and unique mechanical complications that cater to both watch enthusiasts and fans of the collaborating franchises. Through these partnerships, Anicorn continues to push the boundaries of how a wristwatch can serve as both a precision instrument and a piece of contemporary art.
