Anders & Co is an independent microbrand watch company based on the west coast of Sweden in Gothenburg (Göteborg). Established in 2024, the company was founded by Alexander Larsson, who previously served as the U.S. brand manager for the high-end Swiss independent watchmaker David Candaux. After the U.S. office closed in 2020 due to the pandemic, Larsson returned to Sweden to launch his own horological venture. He named the brand after his late grandfather, Anders, who originally introduced him to watchmaking, while the company’s logo draws inspiration from the town of Pucón, Chile.
Enthusiasts are drawn to Anders & Co for its focus on vintage-inspired aesthetics, accessible pricing, and small-batch production. Rather than using elaborate marketing, the brand emphasizes clean designs, well-proportioned stainless steel cases, and restrained execution. Additionally, the brand has built a distinct identity around offering specialized dial options, particularly vibrant natural stone dials and finely textured finishes, while maintaining balanced case dimensions that cater to traditional watch collectors.
The brand’s portfolio is led by two main core collections: – AC1 Chronograph: The brand’s debut release features a 38mm 316L stainless steel case inspired by mid-century chronograph designs like the vintage Patek Philippe reference 1463. Powered by the Seiko VK64 meca-quartz movement, it combines mechanical pusher feel with quartz reliability. The AC1 line includes classic dial finishes, such as a rose dial, as well as updated iterations incorporating natural stone dials. – AC2 Volcán: Following the AC1, the AC2 collection focuses on dress-oriented timepieces defined by shapely cases and natural stone dials. Key variants include models fitted with dials made from materials such as sodalite, bloodstone, red jasper, and charoite, as well as manual-wind mechanical options featuring grey, white, and salmon dials.
