22Studio is a Taipei-based design house that has established a unique presence in the watch industry through its fusion of architectural concepts and industrial materials. The brand was founded in 2005 by Sean Yu and Yiting Cheng, who were both 22 years old at the time of its inception, a fact that inspired the company name. Operating out of Taiwan, the studio initially focused on lifestyle products before expanding into horology with a distinct vision centered on urban aesthetics and structural depth.
The brand is primarily recognized for its pioneering use of high-density concrete as a primary material for watch dials and cases. By utilizing specialized curing processes, 22Studio creates surfaces that evolve over time, developing a unique patina as they interact with the wearer’s environment. This use of industrial materials like concrete, stainless steel, and brass reflects a commitment to honest, raw textures that stand in contrast to the polished surfaces typical of traditional watchmaking.
The 4th Dimension series remains the brand’s most iconic collection and serves as a primary example of their architectural approach. These timepieces feature a signature spiral staircase dial, where twelve integrated steps represent the hours of the day. This design creates a significant three-dimensional depth, requiring custom-engineered hands that are bent at precise angles to clear the varying heights of the concrete steps. The play of light and shadow on these tiered surfaces is a central element of the brand’s visual identity.
Beyond the 4th Dimension series, 22Studio has expanded its catalog with other notable pieces such as the Concrete Sector Watch and the Ups & Downs series, which features a rectangular case design. Their timepieces are generally powered by reliable Swiss-made Sellita automatic movements or high-quality quartz calibers, ensuring that the technical performance matches the avant-garde exterior. The brand also produces complementary items like concrete-bodied writing instruments and clocks, maintaining a cohesive design language across all their offerings.
Watch enthusiasts are often drawn to 22Studio for the tangible sense of craftsmanship and the unconventional nature of their products. The appeal lies in the brand’s ability to transform cold, industrial elements into wearable art that challenges the conventional boundaries of watch design. Collectors appreciate the architectural integrity of the dials and the way the concrete material offers a sensory experience that is entirely different from standard metal or ceramic watches.
