1977 is a French independent watch brand based in the Alsace region that emphasizes local craftsmanship and national horological heritage. The brand was founded by the Burgun family, a name well-established in the industry as the leaders of the Pierre Lannier maison. Specifically, the project was initiated by Jean-Paul and Béatrice Burgun and is currently brought to life by the second generation, including Pierre Burgun and his daughter Laura Burgun. The brand operates from workshops in the French countryside, approximately 450km east of Paris, where a team of over 120 staff and watchmakers handle design and assembly.
The brand has gained a following for its commitment to “Made in France” transparency, specifically through securing the Origine France Garantie (OFG) certification. This certification ensures that the timepieces are not only assembled in France but also acquire their essential characteristics there, with at least 50% of the unit cost price generated in the country. Enthusiasts are particularly drawn to 1977 for its use of France Ebauches mechanical movements, such as the FE1977-11 caliber, which represents a revival of historic French movement manufacturing. Additionally, the brand’s “millesime” philosophy—where annual releases are limited to 99 numbered units—appeals to collectors seeking exclusivity and artisanal details like hand-patinated leather straps.
The 1977 catalog is primarily defined by two core collections that cater to different aesthetic preferences. The Edmond collection serves as the brand’s classic offering, featuring a 40mm mirror-polished 904L steel case, sunburst textured domed dials, and curved applied indices. These models are typically paired with calf leather straps that are hand-patinated in France, creating unique color variations for each piece. Key variations include white, teal blue, and smoked blue dials.
In contrast, the Arsène collection presents a more modern and sporty profile. While maintaining the high-grade 904L stainless steel construction, the Arsène is distinguished by its textured Clous de Paris dial and integrated crown guards. It also offers higher water resistance at 100 meters compared to the Edmond’s 50 meters, making it a more robust option for everyday wear. Both collections feature casebacks engraved with literary quotes, reinforcing the brand’s connection to French culture and storytelling.
